In a move that’s bound to disappoint millions of children, bin lorries could soon be playing ‘ice cream van’ music whilst making their rounds…
Ice Cream Van Music On…Bin Lorries?
Next time you hear the familiar sound of an ice cream van, don’t get too excited. It’s quite possible it could just be a bin lorry doing its rounds in your neighbourhood. The idea has been pitched in response to people forgetting to put out their bins. BusinessWaste, a British rubbish collection company, says the music would act as an ‘effortless reminder’ and would help people avoid ‘the sinking feeling of realising you’ve forgotten to take out the bins’. The company has said it’ll add speakers to all of its refuse lorries and will play the upbeat music to alert locals to their presence.
Sid Phillips, a company spokesman, explained the rationale behind the decision. He said, “the idea came when the ice cream van in my local area did the rounds one afternoon, and I realised that everyone was emerging from their houses in pursuit of ice cream”. He added, “that’s when I realised, if we played a jingle, the people would come”.
A Successful Pilot Scheme
A pilot scheme conducted in a Coventry cul-de-sac allegedly saw locals respond well to the sounds of My Old Man’s a Dustman in ice cream chime form. Lisa, a local mother of three, was particularly impressed by the move. She said, “who doesn’t want to be woken up to the sound of an ice cream truck at 7am? I was particularly impressed that the bin men were handing out free flakes along the way. It was a nice touch and softened the blow of the kids expecting a whippy first thing in the morning”.
Phillips has suggested that a variety of different tunes could be used for different bin collections. He’s said the company has asked for requests and customers have asked for everything from God save the Queen to Never Gonna Give You Up by Rick Astley. But there are still concerns about the idea, which was first announced on April 1st. Phillips explained, “at the end of the day it comes down to how much money we can afford to pay in royalties for the music. Maybe we’ll just stick with the ‘just one cornetto’ song. It works for the ice cream man, after all”.
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