In-Car Tech: A Third Of British Drivers Are Left Stumped By Latest Gadgets
According to research, one in three British drivers lack understanding of how to use the latest in-car tech. Many of them are blaming car dealers for failing to educate them…
In The Dark About In-Car Tech
New research conducted by the British Motor Show has suggested that drivers lack understanding of in-car technology. One in three of them, for instance, knows practically nothing of Advanced Driver Assistance Systems (ADAS) or infotainment capabilities. A further one in five admitted that they use less than half of the technology available in their cars. A worrying 10% even confessed that they understood less than a fifth of their vehicle’s capabilities. But where does this ignorance come from?
Additional research discovered that 71% of drivers feel that car dealers aren’t providing adequate information. Disturbingly, one in four went as far to claim that no information was provided at all. This represents an enormous waste of money as the latest technology is often expensive. In response, the British Motor Show intends to offer educational sessions; these are designed to introduce drivers to the latest technology and how to make the most of it.
British Motor Show CEO, Andy Entwistle, said “we’ll provide show visitors with the opportunity to immerse themselves in all of the latest and greatest tech that the car industry has to offer”. He added, “it’s clear that consumers need greater understanding about just how technologically advanced cars are,” Entwistle continued. The British Motor Show 2020 is an indispensable opportunity for them to find out”.
New Possibilities And New Challenges
Our cars are no longer simply a means of getting from ‘A’ to ‘B’. They’re increasingly rolling off of production lines replete with advanced technological capabilities. In-car tech concerns everything from on-board WiFi, infotainment, safety features and connectivity with other vehicles and road infrastructure. All of this can make our time on the road safer and more enjoyable. But they also make vehicles more expensive; whether it’s at the point of sale, at the garage or when it comes to getting insurance.
Whether all of this is worth it is something for each motorist to decide. Either way, it’s the direction in which the industry is heading. This means that knowing what our cars can do, and can’t do, is a question of safety and value for money.
JLR Develops New Mood Tracking Technology For Its Cars – https://autoserve.co.uk/motoring-news/jlr-new-mood-tracking-technology/
Ten Upcoming Car Technologies Coming This Decade – https://autoserveclub.co.uk/blog/ten-upcoming-car-technologies-coming-this-decade/
