The Government Is Launching An E10 Fuel Awareness Campaign

The government is launching a ‘greener fuel’ awareness campaign, centred around the upcoming launch of E10 petrol later this year…

E10 Awareness 

E10 petrol is due to reach UK petrol stations from September. Unlike regular varieties, it’s composed of 10% renewable ethanol. This means it’s ‘greener’ than previously available petrol, having less of an impact on the environment. In order to spread awareness, and to maximise the amount of drivers with compatible vehicles, the government is launching an awareness campaign. It’ll be launching advertisements on digital, radio and social media formats. In addition, signs will be featured on fuel pumps across the country.

Only a small number of vehicles are expected to be be incompatible with E10. But if your vehicle is, don’t worry; a steady supply of E5 petrol is being maintained in the ‘super’ petrol grade category.

‘Build Back Greener’ 

Through the introduction of E10, the government believes it can cut back on 750,000 tonnes of transport-related CO2 emissions each year. For perspective, that’s equivalent to the uptake of a forest the size of the Isle of Wight.

Rachel Maclean, the Transport Minister, commented on the launch of the new fuel. She said, “the rollout of E10 is the latest in a strong of measures we’re taking to cut road emissions, reduce pollution and keep us on track to meet our ambitious net zero by 2050 target”. She added, “this campaign will not only make drivers aware of the changes we’re making, but will also show millions of motorists how E10 introduction plays a part in helping reduce carbon emissions and build back greener with every tank of petrol”.

As a part of the launch of E10, 100 new jobs have been created at the reopening of AB Sugar’s Vivergo plant; which is located in the North East. Production at British biofuel facilities will also be increasing.

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